Tuesday, 24 June 2014

Website Analysis


Lana Del Rey's website displays exclusivity towards her fans through the options of how to purchase her music. Her music is available on different platforms such as Lps and CDs, appealing and giving a wider choose of access to her fans preferred way.



The website also reflects how Lana wished to present herself, through her retro, smooth, 1960 style. This is seen through the use of many filters on her images to give a certain 'timeless' and 'vintage' effect, showing how she wishes to be seen in an artistic style. There are many close-ups and poses of herself in the photos, displayed in  a stylish and tasteful appearance, evoking that she is the main product.


In another section there is the listing of her future live performances, in which leads to the option of purchasing a ticket for that venue. This is clearly set out in a simple style, making it easy for the viewer to see the listing.


There is also a display of her albums and the music included, along with a gallery of her various photos from different occasions. This shows that Lana wishes to give her fans more insight and access to her more personal elements. 

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